Dubai Holding Asset Management launches 'Dubai Retail' as unified brand

Dubai Holding Asset Management (DHAM) has announced 'Dubai Retail' as the unified brand for more than 40 shopping and lifestyle destinations under its umbrella.

The announcement marks a key milestone in DHAM’s growth and development strategy, following the integration of Nakheel and Meydan into Dubai Holding in 2024 to enhance efficiency, scalability and long-term competitiveness across its retail operations.

Dubai Retail brings together a diverse offering that spans 10 malls, 15 lifestyle destinations and 18 retail centres across the city.

It is home to over 6,500 retailers across more than 13 million square feet of gross leasable area (GLA). The breadth of destinations offers a strong mix of shopping, dining and lifestyle experiences that add significant value to Dubai’s tourism sector.

Dubai Holding Asset Management launches ‘Dubai Retail’, one of the region’s largest groups of shopping and lifestyle destinations, comprising 10 malls, 15 lifestyle destinations, and 18 retail centres.@dubaiholding pic.twitter.com/cUYSMGLGpd

— Dubai Media Office (@DXBMediaOffice) September 4, 2025

"Dubai Retail draws on the strength and synergies of the wider Dubai Holding ecosystem - including development and asset management - positioning it to seize the opportunities presented by a rapidly expanding population, a thriving tourism sector and forward-looking urban development," highlighted Malek Al Malek, Group CEO of Dubai Holding Asset Management.

Fareed Abdelrahman, Managing Director, Retail Destinations - Dubai Holding Asset Management, said the announcement "strengthens Dubai Retail’s ability to grow strategically and continuously enhance its destinations to meet the evolving expectations of residents and visitors. By aligning with global retail trends and elevating the customer experience, we aim to ensure our destinations remain relevant, competitive, and a key contributor to Dubai’s progress as a leading global retail and lifestyle capital".