Emarat launches naming rights for petrol stations

Emirates General Petroleum Corporation (Emarat) has launched a first-of-its-kind project in the UAE and globally, under the name ‘Project Landmark’, where companies and brands can secure naming rights for their service stations.

The project was launched at an official ceremony held at the Museum of the Future in Dubai, introducing a new model for strategic partnerships between Emarat and other businesses.

Project Landmark will expand the presence of both local and international brands providing a business platform for companies to reach customers and deliver services.

Eng. Ali Khalifa Al Shamsi, Director General of Emarat, said “...(it) will empower partners to elevate their presence through long-term investment opportunities, delivering services and leveraging spaces and assets that offer them with exclusive opportunities to reach service stations’ users in an unprecedented approach.

"This is in addition to leveraging the strategic locations of the service stations and its facilities to provide services to their customers according to the highest standards”.