Retailers in the region are shifting their emphasis to the consumer experience rather than concentrating on footfall in an attempt to increase sales.
They're also concentrating on a range of other measures to revitalise the shopping journey.
That's the finding from a new report conducted by PWC.
Norma Taki, Consumer Markets Leader at PwC Middle East, explains what else retail CEO's are focusing on in the changing retail environment that we now have.
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UAE-Vietnam CEPA enters into force
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UAE, DR Congo sign CEPA to strengthen economic partnership
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UAE President His Highness Sheikh Mohamed bin Zayed Al Nahyan has led messages welcoming guests to the World Governments Summit 2026, running from February 3 - 5 under the theme ‘Shaping Future Governments’.
Dubai’s Roads and Transport Authority (RTA) has unveiled an autonomous electric transit system that officials say could transform urban travel and help ease congestion across the emirate.
His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister, and Minister of Defence, has announced a new Life and Biodiversity Laboratory, as part of efforts to promote conservation science and protect species from extinction.
