81% of parents in the UAE take advantage of back-to-school deals, a new YouGov survey has revealed. According to the report, 88% of parents with children attending public schools took advantage of such promotions. 51% prefer known brands that are discounted or reasonably priced. The data also suggests Emirati parents are more brand-driven with over 35% claiming they buy a specific brand regardless of price versus 20% of expats.

UAE activates automatic degree recognition for 34 universities
H.H. Sheikh Ahmed opens Dubai International Project Management Forum
Over 7,300 tonnes of UAE humanitarian aid arrives in Gaza
UAE President gifts H.H. Sheikh Mohammed photo album celebrating shared journey
