Abu Dhabi broke a Guinness World Records title for 'Largest Augmented Reality Screen'.
The capital's Department of Culture received the award after using an augmented-reality advertising campaign to promote Abu Dhabi as a leading holiday destination.
The latest marketing campaign used a 40-foot digital billboard, known as Piccadilly Lights, in the heart of London to showcase some of the emirate's iconic landmarks.
On-site cameras also allowed passers-by to appear on the screen, giving them a role to play in the interactive marketing experience.
UAE leaders offer condolences to Brazil over tornado victims
UAE takes part in G20 Health Ministers meeting in South Africa
WHO delegation receives medical supplies at Emirati field hospital in Rafah
Dubai Police, Russian Ministry of Internal Affairs strengthen collaborative ties
