'Dubai-it' initiative to embed Dubai’s work philosophy across generations

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai has announced the launch of the 'Dubai-it' initiative, aimed at passing Dubai’s work philosophy to future generations and embedding it across institutions and companies.

Describing the concept, His Highness said it is about "achieving the extraordinary with excellence in record time," highlighting that Dubai’s approach is built on delivering exceptional results quickly, with precision and excellence.

"Our motto has always been: We say what we do, and we do what we say," he added.

Mohammed bin Rashid: Dubai’s philosophy of work is built on achieving exceptional results in record time, with precision and excellence. Speed does not mean rushing, quality does not mean slowing down, and ambition has no value without execution.

‘Dubai-it’ means swift… pic.twitter.com/RSaIJW4WdW

— Dubai Media Office (@DXBMediaOffice) June 17, 2026