RTA to auction 9 plate numbers to support Edge of Life campaign

The Dubai Roads and Transport Authority (RTA) has dedicated nine special plate numbers to be auctioned at the Most Noble Number charity auction at the Armani Hotel Dubai, Burj Khalifa on March 7th.

The plates numbers are DD 6, DD 16, DD 25, DD 30, DD 99, DD 100, DD999, DD 7000 and DD 22222.

The auction will see the participation of high-profile personalities, philanthropists and businessmen, keen to support humanitarian causes and foster a culture of giving and generosity in the UAE.

Proceeds will go to the Edge of Life campaign to rescue five million children from hunger, launched in Ramadan by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, with the aim of raising a minimum AED1 billion to be invested to fight childhood hunger around the world.

How to contribute

Individuals, government entities, private organisations, businessmen and philanthropists can donate through the campaign’s website, SMS, bank transfers, a dedicated call centre, DubaiNow app, YallaGive.com or the Dubai Community Contributions platform Jood.ae.

• Website: www.edgeoflife.ae
• Call Centre: Toll free number 8004999
• Bank Transfer: Emirates Islamic Bank account number (IBAN: AE940340003708472909222)
• DubaiNow App
• SMS: One-time donations to the campaign can be made via SMS by sending the word “LIFE” to dedicated du and e& numbers as follows: SMS to 1034 to donate AED10, to 1035 to donate AED50, to 1036 to donate AED100 and to 1038 to donate AED500.
• Contributions can also be made via YallaGive.com, under the "Donations" tab.
• Donations can be made via the Dubai community contributions platform - www.jood.ae - by launching mini-campaigns to encourage more people to join in.