The UAE's Frontline Heroes Office has launched a 'Thank You' campaign to appreciate the efforts of frontline workers.
It has called on the public to show their appreciation and gratitude for frontliners by sharing a personal video through its social media channels.
The initiative aims to honour the contributions of 100,000 frontline heroes who continue to make sacrifices every day to protect the people of the UAE.
Videos can be posted on social media using #OurUAEHeroes and tagging @FrontlineHeroesUAE.
Sheikh Sultan bin Tahnoon Al Nahyan, Chairman of the Board of the Frontline Heroes Office, shared his own ‘thank you’ message: "As we enter the second year of battling this pandemic, I would like to thank our frontline heroes that have protected our nation and our people through acts of courage and compassion. We are grateful for your diligent efforts. Without your commitment, it would have not been possible to save so many lives. You are the true heroes of this nation."
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