Eight out of ten UAE residents say they trust the recommendations of family and friends over traditional advertising. A new study shows social media is also one of the most trusted formats at 74%, just behind editorial content, such as newspaper articles, which came in second. The Nielsen Global Trust in Advertising Report showed that trust in Radio and TV advertising has increased to 67%. Nearly three quarters of UAE respondents trust branded websites, up 2% from 2013.
UAE approves innovative treatment for heart failure
The Emirates Drug Establishment has approved Inpefa® (sotagliflozin), an innovative treatment for heart failure, making the UAE the second country in the world to authorise this therapy.
Saqr Humanitarian Ship to support Gaza relief efforts
His Highness Sheikh Saud bin Saqr Al Qasimi, Supreme Council Member and Ruler of Ras Al Khaimah, has ordered the preparation of the Saqr Humanitarian Ship, carrying vital aid for the people of Gaza.
H.H. Sheikh Hamdan launches campaign to celebrate Emirati culture
His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Dubai's Crown Prince, has unveiled the 'Season of Wulfa', a campaign that celebrates the spirit of Emirati culture and mark "occasions, including Haq Al Leila, Ramadan and Eid".
Dubai's RTA opens first phase of Hessa Street upgrade
Dubai’s Roads and Transport Authority (RTA) opened phase one of the Hessa Street Development Project, extending from Al Khail Road to Sheikh Zayed Road over a length of 4.5 km.
The Emirates Drug Establishment has approved Inpefa® (sotagliflozin), an innovative treatment for heart failure, making the UAE the second country in the world to authorise this therapy.
His Highness Sheikh Saud bin Saqr Al Qasimi, Supreme Council Member and Ruler of Ras Al Khaimah, has ordered the preparation of the Saqr Humanitarian Ship, carrying vital aid for the people of Gaza.
His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Dubai's Crown Prince, has unveiled the 'Season of Wulfa', a campaign that celebrates the spirit of Emirati culture and mark "occasions, including Haq Al Leila, Ramadan and Eid".
