Eight out of ten UAE residents say they trust the recommendations of family and friends over traditional advertising. A new study shows social media is also one of the most trusted formats at 74%, just behind editorial content, such as newspaper articles, which came in second. The Nielsen Global Trust in Advertising Report showed that trust in Radio and TV advertising has increased to 67%. Nearly three quarters of UAE respondents trust branded websites, up 2% from 2013.
H.H. Sheikh Mohammed receives condolences on passing of Sheikh Ahmed
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, continued to receive condolences at Zabeel Majlis on Wednesday following the passing of Sheikh Ahmed bin Rashid Al Maktoum.
Sheikh Abdullah meets President of Ecuador on UNGA81 sidelines
Sheikh Abdullah bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Foreign Affairs, has affirmed the UAE's keenness to deepen its partnership with Ecuador during a meeting with the country's President Daniel Noboa in New York.
UAE welcomes US statement on Sudan peace efforts
The UAE has welcomed a United States statement supporting efforts to achieve peace in Sudan, including a call for an immediate and unconditional humanitarian truce and a commitment to a comprehensive political dialogue leading to civilian rule.
UAE among global leaders in nuclear security progress
The United Arab Emirates has made significant progress in the 2026 Nuclear Threat Initiative (NTI) Nuclear Security Index, ranking fourth out of 48 countries assessed for protecting nuclear facilities against sabotage.
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, continued to receive condolences at Zabeel Majlis on Wednesday following the passing of Sheikh Ahmed bin Rashid Al Maktoum.
Sheikh Abdullah bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Foreign Affairs, has affirmed the UAE's keenness to deepen its partnership with Ecuador during a meeting with the country's President Daniel Noboa in New York.
The UAE has welcomed a United States statement supporting efforts to achieve peace in Sudan, including a call for an immediate and unconditional humanitarian truce and a commitment to a comprehensive political dialogue leading to civilian rule.
