Dubai Sports Council opens design challenge for new visual identity

A nationwide design challenge has been launched to create a bold new visual identity for the Dubai Sports Council.

The initiative invites designers and creatives across the UAE to submit concepts that reflect Dubai’s global sporting status and its dynamic vision for the future of sports.

It was announced by His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Chairman of DSC, who said the aim is to create an identity that embodies Dubai’s sporting ambitions and innovative spirit.

Open from September 15 to 30, the challenge is accessible through the official Dubai Sports Council website. Submissions can be individual or team-based, and may incorporate AI tools, with full disclosure required.

The winning design will receive a cash prize of AED 100,000 and will be officially adopted as the Council’s new identity, used across all digital platforms, events and publications.

Entries will be judged on originality, relevance to Dubai’s vision, visual appeal and adaptability across formats. The winning design will be revealed during an official awards ceremony later this year.

Mansoor bin Mohammed: In Dubai, we constantly seek new ideas that capture the essence of our identity, passion, and ambitions. We invite creative designers from across the UAE to contribute to shaping the new visual identity of the Dubai Sports Council. By embracing diversity,… pic.twitter.com/QNIruLS3p3

— Dubai Media Office (@DXBMediaOffice) September 15, 2025