Gerard Piqué to headline fireside session at BRIDGE Summit 2025

World Cup champion Gerard Piqué will be headlining a fireside conversation on "Creating a Sport that Goes Viral" during the BRIDGE Summit 2025, which will be held from December 8 to December 10 in Abu Dhabi. 

Held on the third day of the summit, Piqué's session will explore how new formats, digital communities and creator-driven engagement are reshaping the way audiences watch, interact with, and participate in sport.

The UEFA Champions League winner is regarded as one of the most accomplished centre-backs of his generation, rising through FC Barcelona’s La Masia academy before beginning his senior career at Manchester United.

With Spain, he earned over 100 caps and played a pivotal part in the team’s historic victories at the 2010 FIFA World Cup and UEFA Euro 2012.

Since retiring from professional football in 2022, Piqué has shifted the boundaries of the sports industry by founding Kings League, a creator-led, fast-paced competition that fuses entertainment, social-media culture, and live sport, drawing millions of viewers worldwide.

At BRIDGE Summit 2025, he will examine how storytelling, digital behaviour, and community-first formats are redefining the economics and experience of sport.

The conversation will also address why the future of fan engagement may increasingly be shaped by content creators and streamers alongside athletes, federations, and traditional broadcasters.

The BRIDGE Summit 2025, considered the world’s first and largest debut event for media, content, and entertainment, will take place at the Abu Dhabi National Exhibition Centre (ADNEC).

The summit is expected to welcome more than 60,000 participants from 45 countries, alongside 400+ speakers and 300 exhibitors.

Piqué's session will be held at 9:30 am on the Forum Stage under the Marketing Track of the summit.