Souq.com now has a new name.
It's now Amazon.ae.
It comes two years after Amazon bought the Dubai-based e-commerce company for more than AED 2.1 billion.
Shoppers who type in the Souq.com URL are now automatically redirected to Amazon.ae.
Speaking to Dubai Eye 103.8's Business Breakfast, Ronaldo Mouchawar, CEO & Co-founder - Souq, Vice President - Amazon MENA, talks about what changes people can expect.
He talks about the reason behind dropping the name Souq.

Emirates Groups announces AED4.1 billion pre-tax profit in H1 2026
Disney's Pixar names Jonathan Garson president as Jim Morris steps back
DIP Holding places final IPO price
Gulfood Manufacturing brings global industry leaders to Dubai
ADNOC Gas signs five-year LNG supply agreement with TotalEnergies
